Parle Products History Essay Example for Free

Parle Products History Essay The original Parle Company was split into three separate companies, owned by the different factions of the original Chauhan family. †¢Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) †¢Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) †¢Parle Bisleri, led by Ramesh Chauhan In 1929 a small company by the name of Parle products emerged in british dominated India at Parle, world’s largest selling biscuits started in vile parle. It was owned by the Chauhan family of Vile Parle, Mumbai. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn’t be an easy task, but they decided to take the brave step . a small factory was set up in the suburbs of Mumbai, to manufacture biscuits as well. since then, the parle name has grown in all directions, won international fame and has been sweetening peoples lives all over India and abroad. A part from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle products also have 7 manufacturing units and 51 manufacturing units on contract. AWARDS Since the first entry at the monde selection in 1971,parle products have been shinning in golds and silver consistently Monde selection is an international institute for assessing the quality of foods Currently, it is the oldent and the most respected organization in the field of selecting quality foods worldwide ABOUT THE COMPANY Initially a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time . A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. For around 75 years, Parle have been manufacturing quality biscuits and confectionery products. Over the years Parle has grown to become a multimillion-dollar company with many of the products as market leaders in their category. The recent introduction of Hide Seek chocolate chip biscuits is a product of innovation and caters to a new taste, being India’s first ever chocolate-chip biscuits. All Parle products are manufactured under most hygienic conditions. Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process. Parle Products has 4 manufacturing units for biscuits and confectionaries at Mumbai, Haryana, Rajasthan and Karnataka. It also has 14 manufacturing units for biscuits 5 manufacturing units for confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a constant output easy distribution. Today, Parle enjoys a 40% share of the total biscuit market and a 15%share of the total confectionary market, in India. The marketing mix of Parle for this project has been studied from the point of view of Parle biscuits; mainly Parle-G and Parle hide seek. Biscuit goodies: Parle G, Krackjack, Krackjack Crispy Creams, Monaco, Kreams, Hide andSeek, Hide Seek Milano, Digestive Marie, Parle Marie, Milk Shakti, Parle20-20 Cookies, Nimkin Sweets: Melody, Mango Bite, Kaccha Mango Bite, Poppins, Kismi Toffee, KismiGold, Orange Candy, XHale Munch on snacks! Musst Bites, Monaco Bites Cheeslings, Sixer, Musst Stix Musst Chips

Self-Concept Essay -- Self Concept

The Self-Concept is a complicated process of gaining self-awareness. It consists of mental images an individual has of oneself: physical appearance, health, accomplishments, skills, social talents, roles, intellectual traits, and emotional states and more –all make up our self-concept.   Ã‚  Ã‚  Ã‚  Ã‚  The development process begins at about six or seven months of age. The child begins to recognize â€Å"self† as distinct from surroundings. They stare at anything they see, including their own body parts; hands, feet, toes, and fingers. As they grow, their sense of identity expands through interactions with others –creating self-esteem levels that become the â€Å"booster† for the ability to interact. There are two theories that describe how interactions shape our self-views. One defines perceptions of the judgments of others called Reflected Appraisal. It is the notion of receiving supportive and nonsupportive messages. It states that positive appreciation and a high level of self-value is gain when supportive messages are received. In contrast, receiving nonsupportive messages leads to feeling less valuable, lovable, and capable. Everyone that you and I interact with influences these self-evaluations. Either from your past or from present –all shapes how you view yourself, especially from our significant others. The strength of messages from significant others become stronger and eventually affect the health, when they are nonsupportive; depression, for instance, leads to less physical activities that are necessary for a healthy body. However, the foremost important influences are our parents. Supportive parents raise children with healthy self-concepts. While nonsupporti ve parents raise an unhappy child who view his/her self in negative ways.   Ã‚  Ã‚  Ã‚  Ã‚  The other theory defines evaluation of ourselves in terms of how we compare with others, called Social Comparison. There are two types, superior or inferior comparison and same as or different from others. We compare by attractiveness, success or failures, intelligence, and it all depends on whom we are comparing ourselves with. For instance, an individual might feel inferior when compared with an inappropriate reference group. Therefore, he or she might feel inferior because she feels less of everything from the reference. Similarly, the opposite occurs when compared with an appropriate reference group.   Ã‚  Ã‚  Ã‚  Ã‚  In addition, we a... ... behavior. This means that self-awareness must also come into play. I will have to be concerned about the way I present my ideas, as well as my behavior; otherwise, it will be perceived negatively.   Ã‚  Ã‚  Ã‚  Ã‚  So far, my self-concept has changed positively and in time, it will improve (optimists). The only difficulty that I have been facing is the ability to defend myself against negative comments from others. Because of my thinking process speed, it takes time for me to acquire comments and how to say them immediately. In addition, I found that it is not necessary to give a response back to negative comments in order to defend yourself, except in courtrooms. Nonverbal expressions are also as powerful. For example, ignoring critical comments create a serious climate between you and the speaker –sending a message that the comment was unnecessary and offensive. But in some cases, verbal messages are necessary, such as that in debates over issues. In conclusion, I would have to say that what has been written are only a scratch on a big surface of interpersonal communication skills that I have learned from this class. This concept just happened to be the most important for improvement.

Powerful Poetry Essay

â€Å"Shall I compare thee to a summer’s day? Thou art more lovely and more temperate. † This line is from sonnet 18 and it is one of the best known of William Shakespeare’s 154 sonnets. William Shakespeare is the man who created beautiful poetry and he influenced people to create their own. In today’s modern day society, whether it’s widely read or not, poetry has the ability to be considerably moving and to truly touch people. Poetry is relevant and interesting in today’s society because it expresses a great array and depth of people’s feelings, it makes the reader connect with the poem, and it has a unique value. Also poetry is second-hand in music because in most hip-hop songs the words rhyme and create a rhyming couplet. Pursuing this further, poetry is a very powerful thing and it should be included in today’s up-to-date society. Unquestionably, all poems express feelings and emotions that the writer has dealt with throughout their life. Poetry expresses emotion in a form that delights the reader in one field and a feeling of sorrow in another. No other type of writing has the power or capability to arouse that much emotion other than poetry. Every living creature has feelings, but everything has its own way to express it. One way humans express their deepest feelings is through using their language to write and compose poetry. Reading poetry can help see through the eyes of the writer and see what they are experiencing. â€Å"This power rises from within, like the color of a flower which fades and changes as it is developed† (Shelley). This quote says that people have the ability to express themselves and that is very important in life. Poetry can make it easier to step into the shoes of someone else and learn about their personality. Without poetry, people would not be able to express their feelings and emotions and show people their real personality. Also poetry can help people by using it to release tension or stress that they need to get rid of. After a rough day at school, reading some poetry is a good way to get rid of the tension that is caused from problems such as taking a hard test or getting a lot of homework. Poetry helps soothe the mind and gives the mind a respite. Poetry uses the five senses to create a peaceful and pristine image using just words. One example that uses the five senses is, â€Å"All overgrown with azure moss and flowers/ So sweet, the sense faints picturing them† (Shelley). This quote uses the sense of sight because the image is so beautiful that your sense of sight faints. This style of writing can be very calming and comforting when read in a quite environment. Poetry is just like a car wash for the mind and soul; it freshens the soul and gives the mind a brand new start. Without poetry, there is one less way to get rid of stress and release tension. In addition to being used as a stress reliever, poetry is used to compose music. Just as in poetry, music also shares a basic element known as rhythm. In poetry there can be many different kinds of rhythm at the same time. Individual lines include unstressed and stressed syllables which is called a meter. There is also a rhythm between lines when metric patterns are repeated. In music, cadence is the beat of the music and the beats give the music its regular pattern. Poetry and music also display emotion and expression in their amazing works of art. Rap is made up of rhyme, rhythm, alliteration and many other poetic attributes. It is the most alike to poetry, however it is still music. Music without words is poetry, but not in the general state. Without poetry there would be no music because they are very similar and one can’t live without the other. Another reason why poetry is relevant is because it is much more entertaining to read compared to reading a book. Furthermore, poems are much more interesting to read instead of reading a long, boring book. Book plots and characters can be remembered for a limited period of time but poetry is one of the only forms of literary language that can be memorized. In the world of poetry, all of the rules that are applied to writing books are ignored and a piece of art is created that is completely unique. Poetry is such a short form of writing that the reader can think about the poem for hours without having their nose buried in a book. Poetry uses three ideas that are important to the text; mindful imagery, emotions, and language. Without these three things, poems would not have descriptions that use the five senses to create an image and people would lose interest in reading it. On the other hand, some people believe that poetry is irrelevant and this is why they are wrong. Some people might say that poetry is irrelevant and it is a waste of time. They might say that poetry is irrelevant because they believe it is boring to read and there is more people writing poetry than there is appreciating it. Poetry is relevant because it is much shorter and easier to read compared to reading a book. Poetry is very exciting to read because it expresses the feelings of the writer and puts the reader in the writer’s shoes. Poetry is enjoyable to read if you can understand and comprehend what is happening in the poem. Reading poetry is a surrogate form of reading and it is read by many people. Therefore, poetry is relevant and important in today’s society and should be respected more. In short, poetry is very relevant in today’s fast-paced, technological society for many reasons. Poetry is a way to let people express their emotions and show what their personality is like. Reading poetry is a salutary method to reduce stress and can relax the brain when it is overloaded with too many problems. Also poetry is a way to create a rhythm and there would be no music without poetry. Lastly poetry is much more entertaining to read compared to reading a long, boring book. Poetry is an aberration because it is much better than the standard. If poetry was never taught again in schools we would most importantly lose a vital language from our past. Poetry is only as relevant as the message of the poem, depending on how well it has been written. Works Cited Shelley, Percy Bysshe. â€Å"Ode to the West Wind. † Mcdougal Littell Literature. Evanston: Mcdougal Littell, 2008. 850-52. Print. Shelley, Percy Bysshe. â€Å"A Defense of Poetry. † Mcdougal Littell Literature. Evanston: Mcdougal Littell, 2008. 857. Print.

Women s Rights During The Civil War - 1557 Words

Falling within a timeline of political and social inequality, the American Civil War came at a key time to change the women’s rights landscape. The period leading up to the Civil War, however, did not see a society ready to change, and thus, little work was done towards the women’s rights movement. According to Women’s Civil War History author Mary Elizabeth Massey, women’s rights activists before the Civil War were small in numbers, but opinionated (qtd in Hall 1-2). Dogmatic women’s rights activists were stuck in a world that deemed women as inferior, which created a society ripe for change; change that would make significant headway during the Civil War through the creation of the female-run United States Sanitary Commission. The USSC was a civilian operation unlike any other that aimed to coordinate supplies, relief, and medicine during the Civil War while simultaneously empowering women to leave the domestic sphere. Founded in 1861 and staffed with at least 3,200 paid female nurses and hundreds of additional volunteers, the USSC was, according to the Commission itself, a â€Å"grand system of sanitary care and succor,† (Williams 136, The USSC iii). However, societal views did not change overnight as the women of the USSC worked throughout the war and into the years after to erase the gender divide. Overcoming considerable opposition to its creation, the USSC mobilized women through organization and work experience, changing their political standing and public perceptions ofShow MoreRelatedWomen s Rights During The Civil War1628 Words   |  7 PagesWomen Getting the Right to Vote â€Å"While the word suffrage, derived from the Latin â€Å"Suffragium,† simply refers to the right to vote, the modern connotation specifically calls to mind the women’s suffrage movements of the nineteenth and twentieth centuries. 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